SOCIAL / CAMPAIGN

Owners

American Express

What do a shoemaker, a chemical lab, a software factory and a burger joint have in common? They all use American Express.

¿Qué tienen en común un zapatero, un laboratorio químico, una fábrica de software y una hamburguesería? Todos usan American Express.

Campaign

Casting

Shoemaker

50s, crafty, caring, resilient, nostalgic, family man

Engineer

50s, professional, educated, industrialist.

Brewer

30s, outdoors, fraternal, kind, smart, passionate

Cook

30s, independent, learner, joyful, forward thinking

Programmers

30s, fast, complementary, practical, opportunists

Locations

1/7

Postproduction

Editorial, Color and Original Score.